Strategies and Planning

     In Pos Malaysia company, they have their best strategies and plans to attract customers with their services. This is their strategies and plans ;

     They focus on what customer needs and activities to proceed their goals. They use niche strategy which they target whole customer in Malaysia and also abroad. They also use market distribution strategy which discrepancy in space related to distance, discrepancy in time related to delivery and discrepancy in quality and assortment related to variety type of product. They also use marketing function like specialize the product, reduce market cost by using correct transportation delivery and advance technology.